Things have changed

inspirationspam.wordpress.com (you’re visiting now) has moved to www.inspirationspam.com.
After running my blog for 1 and half year on WordPress, I’ve decided to host my blog myself. I’m still using the user-friendly Worpress software  in the background and still using the same template for the looks, but as you will notice little changes have been made, in the new inspirationspam.com website. The type looks different (better ;-), for example ,and I can use more plugins to spice-up the website in the background and on the front end. Well, thats all details, just visit www.inspirationspam.com for the latest posts. See you there!

The Metamorphosis of Osdorp

Love this beautiful animation/film created by the guy’s of +1 Amsterdam. Not completely new techniques and it has a very MTV-ish feel to it, but still … very nicely executed.

The city district Amsterdam Osdorp recently merged with Slotervaart and Geuzenveld-Slotermeer and was given the name Amsterdam Nieuw-West. This change also meant the end of 20 years of restructuring urbanized areas. To celebrate everything achieved, a book was published. ‘The Metamorphosis of Osdorp’ gives an overview of the architectural highlights. PlusOne was asked to create the video.

Check for all credits: +1
via tweet

Google TV

Wednesday I was at the Marcom event in Amsterdam and was introduced to Google TV. After the presentation I asked myself; will Google TV do to the TV industry, what Apple did to the music industry with introduction of iTunes? I think they just might. What do you think?

Learn more here

ED-Festival award winners

The 2010 edition of the ED-Festival has been held in Rotterdam from 27th to 30th May. For the fourth consecutive year, ED-Festival brings to life a unique event presenting the best communication design in Europe. The winners have been announced and  here’s a couple of my faforites.

AND MY ABSOLUTE FAFORIT is this animation from Paul Postma

Check the EDaward website for full details, credits and all winners.

Inspiration-snack # 34

In search of new, unconventional, innovative and noticeable  advertisingspace… Nice projection from BMW. Watch this busy office buildings in Singapore transform  from a symbol of work, into a symbol of Joy.

Inspirationspam | BMW projection

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Also read this story
Source: art-vertising.fr

Redefine carbon footprint

DDB China Group took over a busy pedestrian crossing and placed a large canvas featuring a leafless tree on the road. On either side of the crossing were sponge cushions soaked in green environmentally-friendly washable and quick dry paint.
As pedestrians walked towards the crossing they stepped on the sponges and the soles of their feet made footprints on the tree. Each green footprint added to the canvas like leaves growing on a bare tree. By walking they could create a greener environment.

Nice way of re-language carbon footprint to green footprint ;-)

Source: good and campaignbrief.com/asia

BP Branding Problem

BP stated in their 2005 Environmental Statement: Gelsenkirchen‘s commitment to health, safety, environmental protection and quality as the nr.1 priority:
“No accidents, no harm to our employees or our neighbours, no damage to the environment, high product quality for our customers”.
Before that in 2000 BP introduced the new logo. The logo was designed by Landor and featured as a blossoming flower reflecting the company’s environmental responsibility. Bright and bold, the identity evokes natural forms and energy that represent, respectively, BP’s position as an environmental leader and its goal of moving beyond the petroleum sector. British Petrol was transformed into Beyond Petrolium.

Painful to see that non of the above seems to pass the test of reality.

Reason for Greenpeace to start a online campaign, a design competition to redesign the BP brand. The competition was originally initiated as a protest to BP’s plans to invest in Alberta Tar Sands (the dirtiest oil form), wrecking the Canadian boreal forest. But with Gulf of Mexico oil spill disaster, the competition got a lot more attention and response. And, as you could expect, the result are pretty indiscriminating, if not to say radical. The tag lines show anger with: ‘Broken Promises’,  ‘British Poison’, ‘Bloody Planet’ and ‘Biological Pathogen’.
It’s also a nice example of crowd sourcing

You can watch the results here

Inspiration-snack # 33

R.I.P. GET A MAC campaign. ONE MORE THING has put together a nice tribute to 5 years of  the ad campaign, that has entertained us so much.

Get a Mac tribute

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Credits go to TBWA\MEDIA ARTS LAB for a brilliant and consistent campaign. And to the actors John Hodgman (PC) and Justin Long (Mac)

New typography for Inspirationspam

New on my blog is the typography I’m using. It’s generated by a new plug-in: Typekit, witch can be used either on a Worpress blog or on any other type of website.
Typekit is an easie way to use real fonts on the web. It’s a subscription-based service for linking to Open Type fonts from some of the major type foundries. The fonts are served from a global network on redundant servers.

Every major browser now supports the ability to link to a font. That means you can write a bit of CSS, include a URL to a font file, and have your page display with the typography you expect. For designers and developers, this is a significant step forward. No longer will you need to trap your content in images or Flash. But Fonts have copyrights.
And that’s where Typekit comes in. They’ve developed a web-only font linking license with the major type foundry’s. And they’ve build the technology platform to host free and commercial fonts.

Inspirationspam is now using the VERA SANS by Bitstream as bodytype…

… and LFT ETICA DISPLAY WEB by TypeTogether for the headings.

Check out the WEBSITE for more details

Write the future

Nike runs a pretty cool campaign WRITE THE FUTURE for the World Championship football 2010 in South Africa. The time has come for players to carve their name in history. One touch, tackle or free kick could crush a nation’s hopes or cause them to build a statue in your honour. Players like Drogba, Rooney, Ronaldinho and Ronaldo are ready to Write The Future.

Nikefootball-Write the future

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You can also see what happens to star player Rooney when he doesn’t make the difference this tournament.

nikefootball_Rooney

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And, not that I’m chauvinistic or anything… but I’m missing: Kahlid Boulahrouz, Mark van Bommel, Nigel de Jong, Wesley Sneijder, Ibrahim Affelay, Robin van Persie, Klaas-Jan Huntelaar, Arjan Robben, Dirk Kuyt and most of all Rafael van der Vaart ;-)
Check out more film on the WRITE THE FUTURE YouTube channel.
Or check NIKEFOOTBALL.COM