The other day I was talking to someone in New York who’d bought property in Brooklyn a couple of years back. Even with this years economical recession, his house was worth way more than when he bought it. That was because he bought the house at the right time. He bought it when the neighborhood wasn’t as attractive as it is today.
So I asked him: How do you know up front that a neighborhood will get better?
He said he used a Starbucks index. You can tell a neighborhood is getting better by the fact that Starbucks is opening up shops in that area.
Well that is added value to a coffee brand!