The packaging = the product

I’m always fascinated by smart packaging solutions. See the other stories I’ve written about that (this, this and this one). Packaging is usually one of the reasons someone buys the product, so it’s not something you can do without. The downside is the environmental issue. This is one of those nice example of how the packaging is (part of) the product itself, designed by Knoend.

lite2go_01

lite2go_linelite2golite2go_color

I’m not the only one who liked the idea, because it won of a Bronze International Design Excellence Award (IDEA) 2008.
Check their website.
Source: packagingoftheworld.com

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