Italian fashion brand Replay comes with a fragrance line for man and women. That’s nothing new, witch fashion brand doesn’t have its own fragrance? But there are 2 special things about this one. The product itself and the communication design around the brand.
The product concept is that in the morning you spray on the fragrance and during the rest of the day, you can refresh it by dropping a drop of water on your skin and the fragrance is instantly revitalized.
And then there is the design of the website and commercial I completely fell in love with. Great job how the concept of the product is translated in the communication.