Archive for April, 2010

Turn negative into positive

Finaly!!! It pays off to be clumsy! An everyday negative situation is turned into a positive experience with this tablecloth. Wine and coffee stains are hard to wash out and might leave vague colour traces after washing. In this case, the figures in the cloth will form a pale, shadowy pattern that will grow as the tablecloth is being used and spilled on over time. The concept allows a great collection of patterns. Different patterns will tell different stories. This creates stories and can contribute in giving the tablecloth sentimental value.
The tablecloth Underfull is a prototype and is not yet in commersial production. Get in contact with the designer Kristine Bjaadal if your interested.
I love the concept of storytelling translated in a product for every day use.

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Check the website
Via Sub-Studio


Inspiration-snack #30

Rewrap is a 100% biodegradable eco friendly designer sleeves for your laptop. Check it out!

Puma’s Clever Little Bag

Puma collaborated with Ives Behar’s fuse project to design ‘the next’ sustainable shoebox. With the “clever little bag”, Puma kicks-off the next pivotal phase of its’ sustainability program.  The tens of millions of shoes shipped in the bag will reduce water, energy and diesel consumption on the manufacturing level alone by more than 60% per year. In other words: approximately 8,500 tons less paper consumed, 20 million Megajoules of electricity saved, 1 million liters less fuel oil used and 1 million liters of water conserved. During transport 500,000 liters of diesel is saved and lastly, by replacing traditional shopping bags the difference in weight will save almost 275 tons of plastic.
Good concept, nice design! It’s always good to re-think the way we make things. And the next step would be if the bag could be the source for a new product.

Source: Fubiz

Inspiration-snack #29

What a brilliant video! PIXELS created by onmoreproduction. 1 million viewers within 24 hours.

Bottled water, the new oil #2

I’ve reported about the paradox of bottled water before in the post Bottled water, the new oil.
There is something strange about water in a bottle. You have the feeling to be buying a pure and clean ’source’ product, which is healthier and cleaner than ordinary tap water. But the opposite is the truth. Here’s 2 other examples explaining why bottled water is in fact a environmental disaster. (If watching the video consumes too much time for you, just stick to the info graphic, it basically tells the same story).
This film is from the creators of ‘the story of stuff‘, also a very nice film that’ll make you think about how we produce and consume.

The Story of Bottled Water, was released on March 22, 2010 on World Water Day

Also check the story of bottled water website
Info graphic via

CK augmented reality

Here’s an augmented reality web campaign of  Calvin Klein (I think it was in collaboration with GQ magazine). And I’ve tried it and it worked. It’s a little ‘blocky’ and it’s clearly a technology in progress. Watch the demo video and you get the idea. Or try it out you’re self, the website will explain you how. You also gonna need a webcam.

Check the Calvin Klein x-mark-your-spot website

iPad peek

And this is what inspirationspam looks like on an iPad (if you don’t happen to own one ;-)

Wanna try you’re site? Go to