111 Coke bottles make 1 chair

Ok, a fiew posts back I showed you the problem with bottled water and what the bottles do with the environment. Now Coca Cola comes with a solution to turn bottles into a chair. The 111 Navy Chair is based on the original aluminum 1006 Navy Chair, designed by Emeco for the U.S. Navy in 1944. The current version is a collaboration between Emeco and Coca Cola, and is made from 111 recycled plastic Coke bottles. It is expected to keep three million plastic Coke bottles out of landfills each year.
I like the design of the chair and I like the concept!
But there’s a catch. The chair is available at dwr.com and it’s going for $ 230,- (and € 232,- at directdesign.nl). Witch, I think, is a lot of money and makes the project sound more like a temporary fashinoable item used as a greenwashing PR stunt from Coca Cola, than realy finding a solution for the bottle waste problem.

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Check these sites for more info:
emecowithcoke.com
111navychair.com
emeco.net

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