In search of new, unconventional, innovative and noticeable advertisingspace… Nice projection from BMW. Watch this busy office buildings in Singapore transform from a symbol of work, into a symbol of Joy.
Archive for the 'advertising' Category
Tags: campaign, environment, green, guerrilla marketing
DDB China Group took over a busy pedestrian crossing and placed a large canvas featuring a leafless tree on the road. On either side of the crossing were sponge cushions soaked in green environmentally-friendly washable and quick dry paint.
As pedestrians walked towards the crossing they stepped on the sponges and the soles of their feet made footprints on the tree. Each green footprint added to the canvas like leaves growing on a bare tree. By walking they could create a greener environment.
Nice way of re-language carbon footprint to green footprint ;-)
Tags: apple, campaign, commercial, concept, get a mac
Tags: campaign, commercial, Drogba, Nederlands elftal, Nike, Nike footbal, Ronaldinho, Ronaldo, Rooney, write the future
Nike runs a pretty cool campaign WRITE THE FUTURE for the World Championship football 2010 in South Africa. The time has come for players to carve their name in history. One touch, tackle or free kick could crush a nation’s hopes or cause them to build a statue in your honour. Players like Drogba, Rooney, Ronaldinho and Ronaldo are ready to Write The Future.
You can also see what happens to star player Rooney when he doesn’t make the difference this tournament.
And, not that I’m chauvinistic or anything… but I’m missing: Kahlid Boulahrouz, Mark van Bommel, Nigel de Jong, Wesley Sneijder, Ibrahim Affelay, Robin van Persie, Klaas-Jan Huntelaar, Arjan Robben, Dirk Kuyt and most of all Rafael van der Vaart ;-)
Check out more film on the WRITE THE FUTURE YouTube channel.
Or check NIKEFOOTBALL.COM
Tags: 3D animation, animation, commercial, film, New York Times, Sabah
Tags: innovation, The New York Times, user interface, webdesign
The New York Times has always been the most innovative online newspaper around. And now they want to show this to us in this portfolio. It shows a collection of the best interactive features designed to inspire conversation about how to apply storytelling techniques to the advertising process. And, as you could expect from the NYT, it looks great and appealing.
Check out the innovation portfolio website
Tags: augmented reality, Calvin Klein, web campaign, X mark your spot
Here’s an augmented reality web campaign of Calvin Klein (I think it was in collaboration with GQ magazine). And I’ve tried it and it worked. It’s a little ‘blocky’ and it’s clearly a technology in progress. Watch the demo video and you get the idea. Or try it out you’re self, the website will explain you how. You also gonna need a webcam.
Check the Calvin Klein x-mark-your-spot website