Archive for the 'advertising' Category

Inspiration-snack # 34

In search of new, unconventional, innovative and noticeable  advertisingspace… Nice projection from BMW. Watch this busy office buildings in Singapore transform  from a symbol of work, into a symbol of Joy.

Also read this story
Source: art-vertising.fr

Redefine carbon footprint

DDB China Group took over a busy pedestrian crossing and placed a large canvas featuring a leafless tree on the road. On either side of the crossing were sponge cushions soaked in green environmentally-friendly washable and quick dry paint.
As pedestrians walked towards the crossing they stepped on the sponges and the soles of their feet made footprints on the tree. Each green footprint added to the canvas like leaves growing on a bare tree. By walking they could create a greener environment.

Nice way of re-language carbon footprint to green footprint ;-)

Source: good and campaignbrief.com/asia

Inspiration-snack # 33

R.I.P. GET A MAC campaign. ONE MORE THING has put together a nice tribute to 5 years of  the ad campaign, that has entertained us so much.

Credits go to TBWA\MEDIA ARTS LAB for a brilliant and consistent campaign. And to the actors John Hodgman (PC) and Justin Long (Mac)

Write the future

Nike runs a pretty cool campaign WRITE THE FUTURE for the World Championship football 2010 in South Africa. The time has come for players to carve their name in history. One touch, tackle or free kick could crush a nation’s hopes or cause them to build a statue in your honour. Players like Drogba, Rooney, Ronaldinho and Ronaldo are ready to Write The Future.

You can also see what happens to star player Rooney when he doesn’t make the difference this tournament.

And, not that I’m chauvinistic or anything… but I’m missing: Kahlid Boulahrouz, Mark van Bommel, Nigel de Jong, Wesley Sneijder, Ibrahim Affelay, Robin van Persie, Klaas-Jan Huntelaar, Arjan Robben, Dirk Kuyt and most of all Rafael van der Vaart ;-)
Check out more film on the WRITE THE FUTURE YouTube channel.
Or check NIKEFOOTBALL.COM

Inspiration-snack #32

New York Times Turkish edition campaign. NICE!

Agency: Leo Burnett
Directed by: Quba Michalski / Imago
Art Direction / 3D / Compositing: Dreambox

The New York Times Innovation Portfolio

The New York Times has always been the most innovative online newspaper around. And now they want to show this to us in this portfolio. It shows a collection of the best interactive features designed to inspire conversation about how to apply storytelling techniques to the advertising process. And, as you could expect from the NYT, it looks great and appealing.

Check out the innovation portfolio website

CK augmented reality

Here’s an augmented reality web campaign of  Calvin Klein (I think it was in collaboration with GQ magazine). And I’ve tried it and it worked. It’s a little ‘blocky’ and it’s clearly a technology in progress. Watch the demo video and you get the idea. Or try it out you’re self, the website will explain you how. You also gonna need a webcam.

Check the Calvin Klein x-mark-your-spot website


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