Archive for the 'brands' Category

Write the future

Nike runs a pretty cool campaign WRITE THE FUTURE for the World Championship football 2010 in South Africa. The time has come for players to carve their name in history. One touch, tackle or free kick could crush a nation’s hopes or cause them to build a statue in your honour. Players like Drogba, Rooney, Ronaldinho and Ronaldo are ready to Write The Future.

You can also see what happens to star player Rooney when he doesn’t make the difference this tournament.

And, not that I’m chauvinistic or anything… but I’m missing: Kahlid Boulahrouz, Mark van Bommel, Nigel de Jong, Wesley Sneijder, Ibrahim Affelay, Robin van Persie, Klaas-Jan Huntelaar, Arjan Robben, Dirk Kuyt and most of all Rafael van der Vaart ;-)
Check out more film on the WRITE THE FUTURE YouTube channel.
Or check NIKEFOOTBALL.COM

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Online shopping at Levi’s has become social

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Online shopping has become social. Levi’s has just launched a social media shopping site where they have added the new “like” facebook functionality to each and every product in the store. This allows customers to find and share their favourite products from Levi’s including seeing what their friends like on the same site. Essentially allowing you to socially shop with friends in real time.

Check the Levi’s store website
Also check this story on Inspirationspam: Next generation e-commerce interface

source: secondsight
DigitalBuzzBlog

Puma’s Clever Little Bag

Puma collaborated with Ives Behar’s fuse project to design ‘the next’ sustainable shoebox. With the “clever little bag”, Puma kicks-off the next pivotal phase of its’ sustainability program.  The tens of millions of shoes shipped in the bag will reduce water, energy and diesel consumption on the manufacturing level alone by more than 60% per year. In other words: approximately 8,500 tons less paper consumed, 20 million Megajoules of electricity saved, 1 million liters less fuel oil used and 1 million liters of water conserved. During transport 500,000 liters of diesel is saved and lastly, by replacing traditional shopping bags the difference in weight will save almost 275 tons of plastic.
Good concept, nice design! It’s always good to re-think the way we make things. And the next step would be if the bag could be the source for a new product.

Source: Fubiz

Fashionable packaging design #4

… and an other example of fashionable packaging design. The Coco-Cola-light-Karl-Lagerfeld-bottle. Available at Corlette.fr. The bottle goes for € 3,50. The Box set is yours for € 60,00.

Also read these story’s:
Fashionable packaging design #3
Fashionable packaging design #2
Fashionable packaging design

Fashionable packaging design #3

8 Italian designers (all woman) collaborated with Coca Cola in creating these Coca Cola Light bottles. Donatella Versace, Alberta Ferretti, Anna Molinari for BlumarineVeronica Etro, Silvia Venturini for Fendi, Consuelo Castiglioni for Marni, Angela Missoni and Rossella Jardini for Moschino. The bottles were sold at an auction to support the victims of the earthquake in Abruzzo, Italy.

coca-cola-light-tribute-to-fashion-600x435CocacolaLight-fashion
Source: Cyana Trendland

Also read on this blog this and this story

dBOD #1 packaging design agency 2009

dBOD nr1-3

It’s official: dBOD is the #1 packaging design agency of the Netherlands!

In the tough price-fighting market that packaging design seemed to have become, dBOD stood out with quality, service and reliability. According to Marketing Tribune dBOD scores highest in all categories. Dedato was the best corporate design agency. See the facts here (sorry, only in Dutch)

Like the visual? Its made by yours truly ;-)

Grolsch v.s. Coca Cola

Dutch beer brand Grolsch has a new commercial. They organized a secret show with Dutch band Moke and Dutch DJ/composer/producer Junkie XL who lives and works in LA. From this meet Grolsch produced this commercial. It has a nice underground feel to it.

And when it comes to branding, it’s a good thing to cultivate a secondary icon like an unique bottle shape. It will separate you from the others. And it’s always good to learn from brands that have set the standard. But don’t take that to literally. The translation of the pay off is something like ‘As unique as Grolsch’. Not so much for the branding part I’m afraid.

Grolsh-vs-CocaCola


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