In search of new, unconventional, innovative and noticeable advertisingspace… Nice projection from BMW. Watch this busy office buildings in Singapore transform from a symbol of work, into a symbol of Joy.
Archive for the 'experience' Category
Tags: architecture, cardboard
The architecure studen Daniel Morrison created this cardboard sky. I like how he calls the carboard ‘humble material’.
The design makes use of small star shaped pieces of cardboard that are slotted together and folded to provide structure. These individual pieces can be assembled into any size collection. the resulting patchwork creates a graphical pattern that comes about randomly from the pr-existing patterns on the boxes. By digitizing each pattern, the assemblages can even be strategically assembled to create images or messages.
Tags: houshold, product design, story telling
Finaly!!! It pays off to be clumsy! An everyday negative situation is turned into a positive experience with this tablecloth. Wine and coffee stains are hard to wash out and might leave vague colour traces after washing. In this case, the figures in the cloth will form a pale, shadowy pattern that will grow as the tablecloth is being used and spilled on over time. The concept allows a great collection of patterns. Different patterns will tell different stories. This creates stories and can contribute in giving the tablecloth sentimental value.
The tablecloth Underfull is a prototype and is not yet in commersial production. Get in contact with the designer Kristine Bjaadal if your interested.
I love the concept of storytelling translated in a product for every day use.
Tags: augmented reality, Calvin Klein, web campaign, X mark your spot
Here’s an augmented reality web campaign of Calvin Klein (I think it was in collaboration with GQ magazine). And I’ve tried it and it worked. It’s a little ‘blocky’ and it’s clearly a technology in progress. Watch the demo video and you get the idea. Or try it out you’re self, the website will explain you how. You also gonna need a webcam.
Check the Calvin Klein x-mark-your-spot website
Tags: Corbis, photografy, stories, user interface
Tags: brand, flagship store, retail, virgin
The world has changed, we know that. We don’t buy CD’s ennymore, instead we download our music to our computer and iPOD. This resulted in the famous Virgin flagship store on Times square to closdown. The rebel of the record industry of the 80’s has to make space for tenants more fitting for this century. (Or is the concept of a flagship store not profitable enough in economic harsh times?)
Parts have been rented out to Planet Hollywood and Forever 21. Would’nt the remaining space be fitting for an Apple store?
If you’re interested, get in contact with Vornado Retail.
Tags: brand, brand extension, coffee, McCafé, McDonalds, new product, productdesign, Starbucks, sub brand
In the US, McDonalds came with an answer to the success of Starbuck: They’ve extended the brand with McCafé. And what better way to introduce the new product by letting people taste it for free? (only on Monday though)