Archive for the 'fashion' Category

Puma’s Clever Little Bag

Puma collaborated with Ives Behar’s fuse project to design ‘the next’ sustainable shoebox. With the “clever little bag”, Puma kicks-off the next pivotal phase of its’ sustainability program.  The tens of millions of shoes shipped in the bag will reduce water, energy and diesel consumption on the manufacturing level alone by more than 60% per year. In other words: approximately 8,500 tons less paper consumed, 20 million Megajoules of electricity saved, 1 million liters less fuel oil used and 1 million liters of water conserved. During transport 500,000 liters of diesel is saved and lastly, by replacing traditional shopping bags the difference in weight will save almost 275 tons of plastic.
Good concept, nice design! It’s always good to re-think the way we make things. And the next step would be if the bag could be the source for a new product.

Source: Fubiz

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CK augmented reality

Here’s an augmented reality web campaign of  Calvin Klein (I think it was in collaboration with GQ magazine). And I’ve tried it and it worked. It’s a little ‘blocky’ and it’s clearly a technology in progress. Watch the demo video and you get the idea. Or try it out you’re self, the website will explain you how. You also gonna need a webcam.

Check the Calvin Klein x-mark-your-spot website

Fashionable packaging design #4

… and an other example of fashionable packaging design. The Coco-Cola-light-Karl-Lagerfeld-bottle. Available at Corlette.fr. The bottle goes for € 3,50. The Box set is yours for € 60,00.

Also read these story’s:
Fashionable packaging design #3
Fashionable packaging design #2
Fashionable packaging design

Fashionable packaging design #3

8 Italian designers (all woman) collaborated with Coca Cola in creating these Coca Cola Light bottles. Donatella Versace, Alberta Ferretti, Anna Molinari for BlumarineVeronica Etro, Silvia Venturini for Fendi, Consuelo Castiglioni for Marni, Angela Missoni and Rossella Jardini for Moschino. The bottles were sold at an auction to support the victims of the earthquake in Abruzzo, Italy.

coca-cola-light-tribute-to-fashion-600x435CocacolaLight-fashion
Source: Cyana Trendland

Also read on this blog this and this story

Inspiration-snack #25

Fashion brand Diesel comes with an online wine store named Diesel farm. An unexpected brand extention, like the idea.

Afbeelding 6-1

Diesel Farm website
Check the website dieselfarm

Louis Vuitton: Art, Fashion and Architecture

Louis Vuitton partners with artist Camille Scherrer to present the new “Louis Vuitton: Art, Fashion and Architecture” book. For more details, check www.louisvuitton.com. Watch the beautiful animated movie and see the book come alive.

LV2LV1LV4LV3


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