Archive for the 'innovation' Category

Google TV

Wednesday I was at the Marcom event in Amsterdam and was introduced to Google TV. After the presentation I asked myself; will Google TV do to the TV industry, what Apple did to the music industry with introduction of iTunes? I think they just might. What do you think?

Learn more here

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Inspiration-snack # 34

In search of new, unconventional, innovative and noticeable  advertisingspace… Nice projection from BMW. Watch this busy office buildings in Singapore transform  from a symbol of work, into a symbol of Joy.

Also read this story
Source: art-vertising.fr

What drives us

Drive: The surprising truth about what motivates us.
This animation, adapted from DAN PINK’S talk at the RSA, illustrates the hidden truths behind what really motivates us at home and in the workplace. The RSA (the Royal Society for the encouragement of Arts, Manufactures and Commerce), has been a cradle of enlightenment thinking and a force for social progress for over 250 years.

I’ve seen this talk a while back but this animated version makes it a lot more entertaining and more digestible for visual-oriented people like me ;-)

THX Rudy Snippe for bringing it to my attention!
Check the website for more interesting talks and info: RSA

The New York Times Innovation Portfolio

The New York Times has always been the most innovative online newspaper around. And now they want to show this to us in this portfolio. It shows a collection of the best interactive features designed to inspire conversation about how to apply storytelling techniques to the advertising process. And, as you could expect from the NYT, it looks great and appealing.

Check out the innovation portfolio website

Puma’s Clever Little Bag

Puma collaborated with Ives Behar’s fuse project to design ‘the next’ sustainable shoebox. With the “clever little bag”, Puma kicks-off the next pivotal phase of its’ sustainability program.  The tens of millions of shoes shipped in the bag will reduce water, energy and diesel consumption on the manufacturing level alone by more than 60% per year. In other words: approximately 8,500 tons less paper consumed, 20 million Megajoules of electricity saved, 1 million liters less fuel oil used and 1 million liters of water conserved. During transport 500,000 liters of diesel is saved and lastly, by replacing traditional shopping bags the difference in weight will save almost 275 tons of plastic.
Good concept, nice design! It’s always good to re-think the way we make things. And the next step would be if the bag could be the source for a new product.

Source: Fubiz

iPad peek

And this is what inspirationspam looks like on an iPad (if you don’t happen to own one ;-)

Wanna try you’re site? Go to ipadpeek.com

l’Hydroptère, the flying boat

It’s not a common subject on this blog; sailing boat design. But as a sailor I just couldn’t resist telling you about this. And it’s a design that goes far beyond the average.

You don’t just design the fastest sailing boat over night. It’s a long process and the idea was borne in 1975, but it took ’til 1994 for it to materialize. So it took a while, but it’s here and they did it. Sometimes you really need to think out of the box to break records, to not only think ‘floating’, but also think ‘flying’. Sure, they’re not the first to use this flying technique, but they surely made the fastest sailing boat with it. l’Hydroptère, the “flying boat”, is the fastest sailing boat in the world. It broke the world speed record by sailing 55.5 knots (103 km/h) and an average speed of 51.36 knots over 500 meters and 48.72 knots over one nautical mile on September 4th. The next goal is to break the trans Atlantic record next year.
l’Hydroptère is a trimaran with foils. These underwater wings extract the boat’s hulls from the water when a certain speed is reached, which considerably reduces the ship’s hydrodynamic drag.
 A whole team of engineers and sailors worked on the project over the years with Alain Thébault as head designer. He also skippered the boat.

hydroptere_2_79-1hydroptere_1hydroptere_2_75

Check for all the details the l’Hydroptère website (they designed the fastest sailing boat, but unfortunately probably the slowest web site, it takes ages to load ;-)
Source: Zilt magazine and l’Hydroptère
images: martin-raget.com


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