innovation , internet , marketing , media , technology
Tags: cross media, Google, Google TV, innovation, media, technology, TV, YouTube
Wednesday I was at the Marcom event in Amsterdam and was introduced to Google TV. After the presentation I asked myself; will Google TV do to the TV industry, what Apple did to the music industry with introduction of iTunes? I think they just might. What do you think?
Learn more here
New on my blog is the typography I’m using. It’s generated by a new plug-in: Typekit, witch can be used either on a Worpress blog or on any other type of website.
Typekit is an easie way to use real fonts on the web. It’s a subscription-based service for linking to Open Type fonts from some of the major type foundries. The fonts are served from a global network on redundant servers.
Every major browser now supports the ability to link to a font. That means you can write a bit of CSS, include a URL to a font file, and have your page display with the typography you expect. For designers and developers, this is a significant step forward. No longer will you need to trap your content in images or Flash. But Fonts have copyrights.
And that’s where Typekit comes in. They’ve developed a web-only font linking license with the major type foundry’s. And they’ve build the technology platform to host free and commercial fonts.
Inspirationspam is now using the VERA SANS by Bitstream as bodytype…
… and LFT ETICA DISPLAY WEB by TypeTogether for the headings.
Check out the WEBSITE for more details
And since we’re on the subject of innovative and cool user interfaces (The New York Times Innovation Portfolio), before we were interrupted by the worst policyical campaign in the Netherlands… Check out the this website of wonderwall. Very nice!
Check out the Wonderwall website. You’re gonna need a pretty serious bandwidth though.
advertising , augmented reality , commercial , concept , design - user interface , design - web , experience , fashion , internet , Uncategorized
Tags: augmented reality, Calvin Klein, web campaign, X mark your spot
Here’s an augmented reality web campaign of Calvin Klein (I think it was in collaboration with GQ magazine). And I’ve tried it and it worked. It’s a little ‘blocky’ and it’s clearly a technology in progress. Watch the demo video and you get the idea. Or try it out you’re self, the website will explain you how. You also gonna need a webcam.
Check the Calvin Klein x-mark-your-spot website
advertising , brands , concept , design - graphic , design - web , innovation , internet
Tags: animation, art direction, communication, fashion, fragrance, graphic design, illustration, Replay
Italian fashion brand Replay comes with a fragrance line for man and women. That’s nothing new, witch fashion brand doesn’t have its own fragrance? But there are 2 special things about this one. The product itself and the communication design around the brand.
The product concept is that in the morning you spray on the fragrance and during the rest of the day, you can refresh it by dropping a drop of water on your skin and the fragrance is instantly revitalized.
And then there is the design of the website and commercial I completely fell in love with. Great job how the concept of the product is translated in the communication.
Check the website, the commercial is on there as well.
;-) design , design - graphic , design - interactive , design - user interface , design - web , internet , motion design
Tags: ;-) design, design - grafisch, graphic design, interaction design, interactive design, internet, motion design, user interfase design
Check deze interactieve videoclip van de Spaanse zangeres Labuat. (heet het nog een videoclip, als het online en interactief is?) Gebruik je cursor als stuur.
Idee en art direction: Herraizsoto & Co
Animatie: Jossie Malis