Archive for the 'story telling' Category

Inspiration-snack # 33

R.I.P. GET A MAC campaign. ONE MORE THING has put together a nice tribute to 5 years of  the ad campaign, that has entertained us so much.

Credits go to TBWA\MEDIA ARTS LAB for a brilliant and consistent campaign. And to the actors John Hodgman (PC) and Justin Long (Mac)

What drives us

Drive: The surprising truth about what motivates us.
This animation, adapted from DAN PINK’S talk at the RSA, illustrates the hidden truths behind what really motivates us at home and in the workplace. The RSA (the Royal Society for the encouragement of Arts, Manufactures and Commerce), has been a cradle of enlightenment thinking and a force for social progress for over 250 years.

I’ve seen this talk a while back but this animated version makes it a lot more entertaining and more digestible for visual-oriented people like me ;-)

THX Rudy Snippe for bringing it to my attention!
Check the website for more interesting talks and info: RSA

Turn negative into positive

Finaly!!! It pays off to be clumsy! An everyday negative situation is turned into a positive experience with this tablecloth. Wine and coffee stains are hard to wash out and might leave vague colour traces after washing. In this case, the figures in the cloth will form a pale, shadowy pattern that will grow as the tablecloth is being used and spilled on over time. The concept allows a great collection of patterns. Different patterns will tell different stories. This creates stories and can contribute in giving the tablecloth sentimental value.
The tablecloth Underfull is a prototype and is not yet in commersial production. Get in contact with the designer Kristine Bjaadal if your interested.
I love the concept of storytelling translated in a product for every day use.

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Check the website
Via Sub-Studio

Starbucks index

starbucks-logoThe other day I was talking to someone in New York who’d bought property in Brooklyn a couple of years back. Even with this years economical recession, his house was worth way more than when he bought it. That was because he bought the house at the right time. He bought it when the neighborhood wasn’t as attractive as it is today.

So I asked him: How do you know up front that a neighborhood will get better?

He said he used a Starbucks index. You can tell a neighborhood is getting better by the fact that Starbucks is opening up shops in that area.

Well that is added value to a coffee brand!

Whatever you think…

… think the opposit. Je kunt de werled verbeteren als je je denken omdraait. Deze clip is gemaakt voor  AARP U@50 video competitie. De winnaar is een oersaaie clip, maar deze is schitterend in z’n eenvoud.

Ik helemaal enthousiast over deze film, blijkt het gebaseerd te zijn op een politiek statement uit 2006 over Argentinië! (wat overigens een zilveren  Cannes Lion award gewonnen heeft in 2006) Maar goed, het maakt het principe van de opbouw van het verhaal er niet minder mooi op.