Posts Tagged 'augmented reality'

Inspiration-snack # 34

In search of new, unconventional, innovative and noticeable  advertisingspace… Nice projection from BMW. Watch this busy office buildings in Singapore transform  from a symbol of work, into a symbol of Joy.

Also read this story
Source: art-vertising.fr

CK augmented reality

Here’s an augmented reality web campaign of  Calvin Klein (I think it was in collaboration with GQ magazine). And I’ve tried it and it worked. It’s a little ‘blocky’ and it’s clearly a technology in progress. Watch the demo video and you get the idea. Or try it out you’re self, the website will explain you how. You also gonna need a webcam.

Check the Calvin Klein x-mark-your-spot website

Augmented Reality #1

One of the big trends in technology to watch is augmented reality. Basically it’s a merge of virtual computer generated imagery and the real word, real time. It’s the merge of the virtual and digital world.
In the future you will see more reports on this subject on this blog.

One nice example is this one. We’ve seen projections on buildings before. But this on cerates a whole new reality on the surface.

555 Kubik projection

Check the website
Or this website

Credits:
Production: urbanscreen.com
Art Direction: Daniel Rossa – rossarossa.de
Technical Director: Thorsten Bauer
3D Operator: David Starmann shineundsein.de
Sound Design : Jonas Wiese

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