Posts Tagged 'campaign'

Redefine carbon footprint

DDB China Group took over a busy pedestrian crossing and placed a large canvas featuring a leafless tree on the road. On either side of the crossing were sponge cushions soaked in green environmentally-friendly washable and quick dry paint.
As pedestrians walked towards the crossing they stepped on the sponges and the soles of their feet made footprints on the tree. Each green footprint added to the canvas like leaves growing on a bare tree. By walking they could create a greener environment.

Nice way of re-language carbon footprint to green footprint ;-)

Source: good and campaignbrief.com/asia

Inspiration-snack # 33

R.I.P. GET A MAC campaign. ONE MORE THING has put together a nice tribute to 5 years of  the ad campaign, that has entertained us so much.

Credits go to TBWA\MEDIA ARTS LAB for a brilliant and consistent campaign. And to the actors John Hodgman (PC) and Justin Long (Mac)

Write the future

Nike runs a pretty cool campaign WRITE THE FUTURE for the World Championship football 2010 in South Africa. The time has come for players to carve their name in history. One touch, tackle or free kick could crush a nation’s hopes or cause them to build a statue in your honour. Players like Drogba, Rooney, Ronaldinho and Ronaldo are ready to Write The Future.

You can also see what happens to star player Rooney when he doesn’t make the difference this tournament.

And, not that I’m chauvinistic or anything… but I’m missing: Kahlid Boulahrouz, Mark van Bommel, Nigel de Jong, Wesley Sneijder, Ibrahim Affelay, Robin van Persie, Klaas-Jan Huntelaar, Arjan Robben, Dirk Kuyt and most of all Rafael van der Vaart ;-)
Check out more film on the WRITE THE FUTURE YouTube channel.
Or check NIKEFOOTBALL.COM


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