In search of new, unconventional, innovative and noticeable advertisingspace… Nice projection from BMW. Watch this busy office buildings in Singapore transform from a symbol of work, into a symbol of Joy.
Posts Tagged 'projection'
Tags: architecture, art, augmented reality, motion graphics, projection
One of the big trends in technology to watch is augmented reality. Basically it’s a merge of virtual computer generated imagery and the real word, real time. It’s the merge of the virtual and digital world.
In the future you will see more reports on this subject on this blog.
One nice example is this one. We’ve seen projections on buildings before. But this on cerates a whole new reality on the surface.
Art Direction: Daniel Rossa – rossarossa.de
Technical Director: Thorsten Bauer
3D Operator: David Starmann shineundsein.de
Sound Design : Jonas Wiese