Archive for the 'environment' Category

Redefine carbon footprint

DDB China Group took over a busy pedestrian crossing and placed a large canvas featuring a leafless tree on the road. On either side of the crossing were sponge cushions soaked in green environmentally-friendly washable and quick dry paint.
As pedestrians walked towards the crossing they stepped on the sponges and the soles of their feet made footprints on the tree. Each green footprint added to the canvas like leaves growing on a bare tree. By walking they could create a greener environment.

Nice way of re-language carbon footprint to green footprint ;-)

Source: good and campaignbrief.com/asia

111 Coke bottles make 1 chair

Ok, a fiew posts back I showed you the problem with bottled water and what the bottles do with the environment. Now Coca Cola comes with a solution to turn bottles into a chair. The 111 Navy Chair is based on the original aluminum 1006 Navy Chair, designed by Emeco for the U.S. Navy in 1944. The current version is a collaboration between Emeco and Coca Cola, and is made from 111 recycled plastic Coke bottles. It is expected to keep three million plastic Coke bottles out of landfills each year.
I like the design of the chair and I like the concept!
But there’s a catch. The chair is available at dwr.com and it’s going for $ 230,- (and € 232,- at directdesign.nl). Witch, I think, is a lot of money and makes the project sound more like a temporary fashinoable item used as a greenwashing PR stunt from Coca Cola, than realy finding a solution for the bottle waste problem.

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Check these sites for more info:
emecowithcoke.com
111navychair.com
emeco.net

Inspiration-snack #30

Rewrap is a 100% biodegradable eco friendly designer sleeves for your laptop. Check it out!
www.rewrap.com

Puma’s Clever Little Bag

Puma collaborated with Ives Behar’s fuse project to design ‘the next’ sustainable shoebox. With the “clever little bag”, Puma kicks-off the next pivotal phase of its’ sustainability program.  The tens of millions of shoes shipped in the bag will reduce water, energy and diesel consumption on the manufacturing level alone by more than 60% per year. In other words: approximately 8,500 tons less paper consumed, 20 million Megajoules of electricity saved, 1 million liters less fuel oil used and 1 million liters of water conserved. During transport 500,000 liters of diesel is saved and lastly, by replacing traditional shopping bags the difference in weight will save almost 275 tons of plastic.
Good concept, nice design! It’s always good to re-think the way we make things. And the next step would be if the bag could be the source for a new product.

Source: Fubiz

Bottled water, the new oil #2

I’ve reported about the paradox of bottled water before in the post Bottled water, the new oil.
There is something strange about water in a bottle. You have the feeling to be buying a pure and clean ’source’ product, which is healthier and cleaner than ordinary tap water. But the opposite is the truth. Here’s 2 other examples explaining why bottled water is in fact a environmental disaster. (If watching the video consumes too much time for you, just stick to the info graphic, it basically tells the same story).
This film is from the creators of ‘the story of stuff‘, also a very nice film that’ll make you think about how we produce and consume.

The Story of Bottled Water, was released on March 22, 2010 on World Water Day

Also check the story of bottled water website
Info graphic via onlineeducation.net

A film made by (over) 20 filmmakers

COALITION OF THE WILLING is a web-based film made by a network of over 20 collaborating artists and filmmakers from around the world. Started in February the film is being released in 6 staggered  waves 2 weeks apart, with 4-5 sections up-loaded in each wave. The releases can be followed on Twitter and Facebook and. The result can be watched on this website. Coalition of the Willing is an, as the creators cal it, ‘animated film about an online war against global warming in a post-Copenhagen world.’
Good initiative with an interesting visual outcome.

Source: Coalition of the willing


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