In search of new, unconventional, innovative and noticeable advertisingspace… Nice projection from BMW. Watch this busy office buildings in Singapore transform from a symbol of work, into a symbol of Joy.
Archive for the 'concept' Category
Tags: campaign, environment, green, guerrilla marketing
DDB China Group took over a busy pedestrian crossing and placed a large canvas featuring a leafless tree on the road. On either side of the crossing were sponge cushions soaked in green environmentally-friendly washable and quick dry paint.
As pedestrians walked towards the crossing they stepped on the sponges and the soles of their feet made footprints on the tree. Each green footprint added to the canvas like leaves growing on a bare tree. By walking they could create a greener environment.
Nice way of re-language carbon footprint to green footprint ;-)
Tags: apple, campaign, commercial, concept, get a mac
Tags: arms chair, chair, Furniture design, interior design, product design
Tags: 111 Navy Chair, coca cola, Emeco, Emeco Navy Chair, Furniture design, product design
Ok, a fiew posts back I showed you the problem with bottled water and what the bottles do with the environment. Now Coca Cola comes with a solution to turn bottles into a chair. The 111 Navy Chair is based on the original aluminum 1006 Navy Chair, designed by Emeco for the U.S. Navy in 1944. The current version is a collaboration between Emeco and Coca Cola, and is made from 111 recycled plastic Coke bottles. It is expected to keep three million plastic Coke bottles out of landfills each year.
I like the design of the chair and I like the concept!
But there’s a catch. The chair is available at dwr.com and it’s going for $ 230,- (and € 232,- at directdesign.nl). Witch, I think, is a lot of money and makes the project sound more like a temporary fashinoable item used as a greenwashing PR stunt from Coca Cola, than realy finding a solution for the bottle waste problem.
Tags: packaging design, pencil packaging design
Nice! Pencil packaging design by Swiss student Kevin Angeloni. In his words its an “other way of seeing the gray pencil that everyone knows and is an indispensable tool for all creatives.”
Tags: concept, packaging design, sustainable
Puma collaborated with Ives Behar’s fuse project to design ‘the next’ sustainable shoebox. With the “clever little bag”, Puma kicks-off the next pivotal phase of its’ sustainability program. The tens of millions of shoes shipped in the bag will reduce water, energy and diesel consumption on the manufacturing level alone by more than 60% per year. In other words: approximately 8,500 tons less paper consumed, 20 million Megajoules of electricity saved, 1 million liters less fuel oil used and 1 million liters of water conserved. During transport 500,000 liters of diesel is saved and lastly, by replacing traditional shopping bags the difference in weight will save almost 275 tons of plastic.
Good concept, nice design! It’s always good to re-think the way we make things. And the next step would be if the bag could be the source for a new product.