inspiration
In search of new, unconventional, innovative and noticeable advertisingspace… Nice projection from BMW. Watch this busy office buildings in Singapore transform from a symbol of work, into a symbol of Joy.
Also read this story
Source: art-vertising.fr
DDB China Group took over a busy pedestrian crossing and placed a large canvas featuring a leafless tree on the road. On either side of the crossing were sponge cushions soaked in green environmentally-friendly washable and quick dry paint.
As pedestrians walked towards the crossing they stepped on the sponges and the soles of their feet made footprints on the tree. Each green footprint added to the canvas like leaves growing on a bare tree. By walking they could create a greener environment.
Nice way of re-language carbon footprint to green footprint ;-)
Source: good and campaignbrief.com/asia
R.I.P. GET A MAC campaign. ONE MORE THING has put together a nice tribute to 5 years of the ad campaign, that has entertained us so much.
Credits go to TBWA\MEDIA ARTS LAB for a brilliant and consistent campaign. And to the actors John Hodgman (PC) and Justin Long (Mac)
Very cute, very welcoming, very inviting, very charming these embracing arms chair designed by Ukraine designer Oleksander Shestakovych. Made me smile. Sometimes you wonder why no one has ever thought of this before. It seems so obvious.
Source: The served
Ok, a fiew posts back I showed you the problem with bottled water and what the bottles do with the environment. Now Coca Cola comes with a solution to turn bottles into a chair. The 111 Navy Chair is based on the original aluminum 1006 Navy Chair, designed by Emeco for the U.S. Navy in 1944. The current version is a collaboration between Emeco and Coca Cola, and is made from 111 recycled plastic Coke bottles. It is expected to keep three million plastic Coke bottles out of landfills each year.
I like the design of the chair and I like the concept!
But there’s a catch. The chair is available at dwr.com and it’s going for $ 230,- (and € 232,- at directdesign.nl). Witch, I think, is a lot of money and makes the project sound more like a temporary fashinoable item used as a greenwashing PR stunt from Coca Cola, than realy finding a solution for the bottle waste problem.
Check these sites for more info:
emecowithcoke.com
111navychair.com
emeco.net
Nice! Pencil packaging design by Swiss student Kevin Angeloni. In his words its an “other way of seeing the gray pencil that everyone knows and is an indispensable tool for all creatives.”
source: Trendland
Puma collaborated with Ives Behar’s fuse project to design ‘the next’ sustainable shoebox. With the “clever little bag”, Puma kicks-off the next pivotal phase of its’ sustainability program. The tens of millions of shoes shipped in the bag will reduce water, energy and diesel consumption on the manufacturing level alone by more than 60% per year. In other words: approximately 8,500 tons less paper consumed, 20 million Megajoules of electricity saved, 1 million liters less fuel oil used and 1 million liters of water conserved. During transport 500,000 liters of diesel is saved and lastly, by replacing traditional shopping bags the difference in weight will save almost 275 tons of plastic.
Good concept, nice design! It’s always good to re-think the way we make things. And the next step would be if the bag could be the source for a new product.
Source: Fubiz
Here’s an augmented reality web campaign of Calvin Klein (I think it was in collaboration with GQ magazine). And I’ve tried it and it worked. It’s a little ‘blocky’ and it’s clearly a technology in progress. Watch the demo video and you get the idea. Or try it out you’re self, the website will explain you how. You also gonna need a webcam.
Check the Calvin Klein x-mark-your-spot website
COALITION OF THE WILLING is a web-based film made by a network of over 20 collaborating artists and filmmakers from around the world. Started in February the film is being released in 6 staggered waves 2 weeks apart, with 4-5 sections up-loaded in each wave. The releases can be followed on Twitter and Facebook and. The result can be watched on this website. Coalition of the Willing is an, as the creators cal it, ‘animated film about an online war against global warming in a post-Copenhagen world.’
Good initiative with an interesting visual outcome.
Source: Coalition of the willing
Every now and than champagne brand Piper collaborates with a fashion designer to create a limited edition bottle. Last year it was the ‘up-side-down’ bottle of Victor and Rolf (see the earlier post on this blog). This year it’s shoe designer Christian Louboutin. The bottle comes with a glass shoe. Drinking champagne from a woman’s shoe is a ritual that dates back to the 18th century. Now you have the opportunity to relive these times. Nice decadent concept in the financial hard times.
Source: Trendland
Inspirationspam 