BP stated in their 2005 Environmental Statement: Gelsenkirchen‘s commitment to health, safety, environmental protection and quality as the nr.1 priority:
“No accidents, no harm to our employees or our neighbours, no damage to the environment, high product quality for our customers”.
Before that in 2000 BP introduced the new logo. The logo was designed by Landor and featured as a blossoming flower reflecting the company’s environmental responsibility. Bright and bold, the identity evokes natural forms and energy that represent, respectively, BP’s position as an environmental leader and its goal of moving beyond the petroleum sector. British Petrol was transformed into Beyond Petrolium.
Painful to see that non of the above seems to pass the test of reality.
Reason for Greenpeace to start a online campaign, a design competition to redesign the BP brand. The competition was originally initiated as a protest to BP’s plans to invest in Alberta Tar Sands (the dirtiest oil form), wrecking the Canadian boreal forest. But with Gulf of Mexico oil spill disaster, the competition got a lot more attention and response. And, as you could expect, the result are pretty indiscriminating, if not to say radical. The tag lines show anger with: ‘Broken Promises’, ‘British Poison’, ‘Bloody Planet’ and ‘Biological Pathogen’.
It’s also a nice example of crowd sourcing
You can watch the results here